Creating A Logo: A bit of insight into the process...

Working with Sprout Design Studio to create a logo, is a collaborative process. Together, we investigate your brand, your mission and discuss what iconography will best convey the essence of your business. Fonts, design elements and images can provoke many different feelings so it's important to make sure we are capturing the right ones. 

At the outset, I like to start in a grayscale format so that logos can be assessed for their design elements rather than how colors may play a role. The image above are a few of the logos presented to the Norwood Farm and Craft Market for their new brand identity. They are striving for a rustic, community influenced grassroots feel that conveys their commitment to locally grown food and handcrafted arts. Which one do you think best achieves their message?